This presentation gives an analysis of the transformation of the familiar scientific information value chain into a scientific communication value network. Developments in research and academia call for new ways of knowledge management which in turn has consequences for the scientific communication market. The scientific communication market is described in terms of four forces representing the actors, content, accessibility and applicability, and their interplay. Scientific communication is described in terms of its four main functions: registration, awareness, certification and archive. An analysis of these forces and functions allows a strategic analysis of the market and allows to discuss aspects of strategic correspondence to be applicable in describing the transformation from a paper-based system to communication in an electronic environment. The developments in research are seen to further the already existing autonomous development of a "unified archive", lead us to review certification policies to include elements external to research and lead us to consider new structures for communication and publications. In particular, when we consider communication during research as well, the need to review the structure and organisation of the market becomes evident and leads us to speculate if elements of the virtual organisation are of relevance. Finally, the need for a coherent research programme on scientific communication is discussed.